JEAN PAUL GAULTIER has been appointed Diet Coke's new creative director. The iconic designer will bring his unique take to the design of the brand's bottles and cans, and will play a starring role in three new promotional films - where he will play a therapist, a journalist and a detective.
The couturier will also help develop concepts for the company's advertising campaigns, retail events and new online projects. However, it is his short, very funny, films that will first showcase his work for the brand, which are available to watch now on the Diet Coke YouTube channel and on its